Before: The original homepage included important messaging but lacked visual hierarchy and clarity. The background image was distracting, the text felt dense, and navigation options were limited. Key calls to action didn’t stand out, and the overall design didn’t convey the warmth, clarity, or high-caliber experience that defines Susan’s leadership coaching practice.

After: The redesigned homepage features a streamlined, modern layout that makes content easy to follow and act on. Strategic use of spacing, visuals, and section breaks guide visitors through Susan’s approach. Clear headlines, inviting photography, and multiple CTAs support engagement—while the polished design reflects the value, professionalism, and trust Susan brings to her work.

Before: The original About page included Susan’s impressive credentials and personal story, but it lacked structure and clarity. The text appeared in one long scroll with minimal visual breaks, making it harder for visitors to absorb key messages. While warm and sincere, the content didn’t fully support her positioning as a high-value, strategic leadership coach.

After: The redesigned About page breaks content into scannable sections, balancing personal narrative with professional credibility. Clear subheadings, testimonials, and a strong call to action guide the user through her story with intention. The refreshed layout and messaging better reflect the value Susan brings to high-level leaders and organizations.

Before: The original site separated each coaching offer into its own page, but the layout felt text-heavy and lacked visual engagement. Visitors had to navigate across multiple sections to understand Susan’s full range of services. While the content was informative, it presented challenges for quickly comparing options or understanding which service best fit their needs—especially for busy leaders seeking clarity and efficiency in decision-making.

After: The redesigned Solutions page consolidates all of Susan’s coaching services into one cohesive, easy-to-scan experience. Each offer is clearly introduced with distinct headings, visuals, and supporting copy, making it simple for users to understand and compare options at a glance. The layout invites exploration without feeling overwhelming, while clear calls to action guide users toward next steps. This streamlined approach supports better usability and reinforces Susan’s brand as thoughtful, clear, and results-focused.